Chinese authorities have dismantled a major counterfeit baijiu operation that sold fake “vintage” versions of top brands through livestreaming platforms, with the case valued at about 260 million yuan (US$36 million). Read More
Wuliangye
The chairman of Wuliangye, China’s second-largest baijiu producer, is under investigation for suspected serious violations of discipline and law, Chinese authorities said. Read More
China’s biggest listed liquor distributor, VATS Liquor, saw RMB 325 million (US$ 45 million) wiped off the value of its baijiu and wine inventories that pushed the company into the red. Read More
What has prompted Wuliangye, China's second largest liquor brand to blacklist 46 online sellers including Meituan, Taobao, Douyin and JD.com? Read More
When a 50% baijiu struggles to sell but a 15% fruit-flavoured version can move 10 million bottles in six months, it’s clear the wind has shifted in China’s liquor market. Read More
In the first two weeks of 2025, two former chairmen of Wuliangye and Moutai, two giants in the Baijiu industry, have come under investigation, signaling intensified scrutiny of China’s most profitable spirits companies. Read More