Franzia Without America: How Tariffs Reinvented an Iconic Brand in China 5 min read California China Market analysis Wine California China Market analysis Wine Franzia Without America: How Tariffs Reinvented an Iconic Brand in China Morris Cai 2026-07-13 Faced with nearly 80% import taxes, one of the world's best-selling boxed wine brands has abandoned U.S.-made wine in China, replacing it with Australian wine bottled locally. Read More
