Alcohol prices dropped 1.9% in 2025, official data show, as discounting becomes the norm, price wars intensify and distributors warn that “if you don’t cut prices, nothing moves.” Read More
price war
Treasury Wine Estates said it is now “unlikely” to see a near-term improvement in sales in the United States and China - its two largest markets - and will cut hundreds of thousands of cases of shipments as inventories build up and pricing pressure intensifies. Read More
China’s biggest listed liquor distributor, VATS Liquor, saw RMB 325 million (US$ 45 million) wiped off the value of its baijiu and wine inventories that pushed the company into the red. Read More
What has prompted Wuliangye, China's second largest liquor brand to blacklist 46 online sellers including Meituan, Taobao, Douyin and JD.com? Read More
Australian wine giant Penfolds is facing a pricing crisis in China, with its wines appearing at drastically different price points following the lifting of tariffs on Australian wine. Read More