For years, China's biggest summer sale was won on one thing: price. This year, three of the country's leading e-commerce operators told us the top selling bottles are no longer the cheapest.
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online wine sales
While imported wines suffered a nosedive last year, popularity of Chinese wines particularly from China's premier wine region Ningxia enjoyed soaring growth online across the country's major e-commerce and social media platforms. Read More
Tmall and JD.com, which one is more effective with wine sales in China? How did wine perform on both platforms in first half of the year? We have the data here. Read More