Savvy, young and thirsty, millennial buyers are emerging as the new buying force behind Christie’s two latest large wine sales that generated over HK$52.8 million.… Read More
millennials
South Korea's millennials and Gen-Z's love for whisky and high balls has driven the country's whisky imports to record high, accordin to official data from the Korea Customs Service. Read More
China’s millennials and Gen Z who wield “considerable purchasing power” are reshaping China’s multi-billion wine market, as they become the main drinking force behind expanding country’s overall wine market size and per capita consumption in the next five years. Read More
The power of young consumers in China are boosting fortunes for distilleries, wineries and breweries around the world. Read More