The third instalment of Iconic Wines from Joseph Lau opened Christie’s achieved HK$72.89 million (US$9.35 million) in total —more than double its presale estimate—and a 100% sell-through rate. Read More
millennials
South Korea’s off-trade (retail) sector has played a key role in boosting Bourgogne white wine sales. Read More
According to a report published by the International Organisation of Vine and Wine (OIV) on November 29, wine consumption in Europe—the primary market for wine—has plunged to its lowest level since 1951. Read More
Savvy, young and thirsty, millennial buyers are emerging as the new buying force behind Christie’s two latest large wine sales that generated over HK$52.8 million.… Read More
South Korea's millennials and Gen-Z's love for whisky and high balls has driven the country's whisky imports to record high, accordin to official data from the Korea Customs Service. Read More
China’s millennials and Gen Z who wield “considerable purchasing power” are reshaping China’s multi-billion wine market, as they become the main drinking force behind expanding country’s overall wine market size and per capita consumption in the next five years. Read More
The power of young consumers in China are boosting fortunes for distilleries, wineries and breweries around the world. Read More