Hema X Membership concept was created to rival international giants like Costco and Sam’s Club,However, in the wine category, Hema X struggled to deliver on its premium positioning. Read More
Membership
China’s application for membership in the International Organisation of Vine and Wine (OIV) was formally accepted on Nov. 14, 2024, marking a significant milestone in the country’s engagement with the global wine and viticulture community. Read More
67 Pall Mall, the London-born private Members’ Club for wine lovers, has made its long-waited foray into Asia's fine wine capital Hong Kong with its 'En Primeur' membership that offers exclusive events, tastings and experiences, with full access to 67 Pall Mall’s global portfolio of Clubs. Read More
