As China’s baijiu market becomes increasingly competitive and growth slows, producers are being pushed to look beyond their home turf. “Going global” has shifted from ambition to necessity. Read More
Langjiu
When Australia’s most famous wine label meets one of China’s biggest baijiu distillers, the result is not just a limited-edition bottle but a glimpse into the uneasy realities of doing business amid declining sales. Read More
From a bar maven billionaire at only age 48 to China's ‘Godfather of Baijiu’ to a few self starters who had humble beginnings as carpenter and security guards. Here are the 10 wealthiest Chinese billionaires in today’s drinks industry. Read More