Morris Cai

Japan

As Japan's overall wine market faces a downturn, small-format, canned wine is experiencing a surge in popularity, industry data shows. Sparkling wine in cans, in particular, has found a robust market among consumers who have taken to at-home drinking—a trend accelerated by the pandemic. Read More
While the total consumption of alcoholic beverages in Japan has been decreasing for over 20 years, wine and spirits have been on the rise. Here's why ProWine Tokyo is the must-attend fair for wineries and exhibitors interested in the market. Read More