Diageo Korea has offered voluntary redundancies to its entire workforce as the decline of South Korea’s once-pervasive after-work drinking culture weakens demand for whisky and other traditional alcoholic drinks. Read More
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China’s new generation of young couples is opting for milk tea instead of alcohol at their weddings — a growing trend gaining traction across social media.
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According to data from China's Bureau of Statistics, Chinese residents, on average, allocated about 30% of their spending to food, tobacco, and alcohol, including wine, last year. Read More
While Generation Z, those under 25, is leading in alcohol abstinence, the study also highlighted a concerning trend: those within this age group who do consume alcohol are more inclined towards binge drinking. Read More
A recent survey conducted by the Korea Disease Control and Prevention Agency has shed light on the alcohol consumption habits of urban residents in Seoul, South Korea. Read More