Discount or Die: China’s Alcohol Market Enters a Deflationary Spiral 4 min read Baijiu China Market analysis Wine Baijiu China Market analysis Wine Discount or Die: China’s Alcohol Market Enters a Deflationary Spiral Morris Cai 2026-01-14 Alcohol prices dropped 1.9% in 2025, official data show, as discounting becomes the norm, price wars intensify and distributors warn that “if you don’t cut prices, nothing moves.” Read More
