73% of alcohol deliveries now go to homes, while more than 90% of trade players warn the once-dominant banquet- and wedding-driven growth model is no longer sustainable.
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China Alcoholic Drinks Association
A recent survey by China’s official drinks trade body has sounded alarms about the country’s future generation's aversion to wine, revealing that 25% of university students in China abstain from drinking wine, primarily due to a dislike of its taste profile. Read More
As dry white wine gains popularity in China, local wineries are joining forces with the country's official drinks trade body to champion the category, targeting the nation's Gen-Z at top Chinese universities, signalling a strategic move to cultivate a distinct niche. Read More
The top official in China's alcoholic drinks industry has warned that the country's wine consumption has hit a bottleneck as its wine industry has "no more retreating ground" after being hit the hardest among all beverage categories during the pandemic. Read More
First made-in-China Penfolds will be released exclusively for the Chinese market in coming months, as Penfolds aims to play a meaningful role in Chinese wine industry to skirt tariffs. Read More
China's biggest wine influencer has been appointed as an official Chinese Wine Ambassador. Will it lure more Chinese to finally open wines of their own? Read More
Chinese wine is largely believed to be dominating China's market. That's not quite the case. Read More
The first set of official figures released by China’s alcoholic drinks trade body confirmed what everyone was fearing that the country’s nationwide wine sales are … Read More