ASC Fine Wines will become the exclusive importer and distributor of Jacob’s Creek in China from Jan. 1, 2026, in a deal that marks the relaunch of one of Australia’s most established wine brands in the market and the first major China move by newly formed wine group Vinarchy. Read More
ASC Fine Wines
ASC Fine Wines has signed a memorandum of understanding with Shanghai’s Free Trade Zone operator in an ambitious move to redefine how fine wines enter and access the China market. Read More
ASC Fine Wine is doubling down on people with new hires, as part of its NextGen strategy to offer more effective and timely services to clients and partners. Read More
At a Shanghai ceremony presided over by the city’s mayor, global giants from aerospace to fashion pledged US$3.68 billion to deepen ties with China — and ASC Fine Wines stood out as the only wine company making a bold new bet. Read More
China’s leading wine importer ASC Fine Wines has launched a sweeping strategic overhaul, introducing a direct-to-consumer membership club, custom brand solutions, and a dedicated logistics partnership, as the company returns to the control of its founding St. Pierre family following a completed share transfer from Japan’s Suntory Group. Read More
In this exclusive and deeply personal interview with Vino Joy News, Don St. Pierre Jr opens up about what motivated his family to buy back ASC Fine Wines, his vision for its future, and why he believes China is uniquely positioned to address many of the challenges facing wine industry. Read More
The news marks one of the most high-profile shakeups in China’s wine industry in recent years and reintroduces a pioneering figure at a time when the market is grappling with prolonged decline and in need of fresh leadership and direction. Read More
ASC Fine Wines and Germany’s Robert Weil are set to launch a new wine called Saphir in the Chinese market, capitalizing on the growing popularity of Riesling. Read More
The "Wonder with ASC" events, featuring an expanded portfolio that includes returning Australian wine icons and new brands, signify what the company hailed as "a potential new growth phase" for its development in China’s on-premise and direct sales channels. Read More
Despite unparalleled challenges facing wine, this industry titan who founded China's biggest wine importer has undiminished optimsim, citing three main reasons. Read More