The news marks one of the most high-profile shakeups in China’s wine industry in recent years and reintroduces a pioneering figure at a time when the market is grappling with prolonged decline and in need of fresh leadership and direction. Read More
ASC Fine Wines
ASC Fine Wines and Germany’s Robert Weil are set to launch a new wine called Saphir in the Chinese market, capitalizing on the growing popularity of Riesling. Read More
The "Wonder with ASC" events, featuring an expanded portfolio that includes returning Australian wine icons and new brands, signify what the company hailed as "a potential new growth phase" for its development in China’s on-premise and direct sales channels. Read More
Despite unparalleled challenges facing wine, this industry titan who founded China's biggest wine importer has undiminished optimsim, citing three main reasons. Read More
Vino Joy News, the premier source for wine industry news on China, is thrilled to announce a significant investment from Don St Pierre, the co-founder of AdaptEdge, a global strategic advisory and investment firm. Read More
Regional Bourgogne wines could serve as a "first date" for new wine drinkers, enticing them into a lasting relationship with Burgundy, suggests Frédéric Barnier, the chief winemaker at renowned Maison Louis Jadot, amidst a global decline in wine consumption. Read More
How have Chinese importers' attitudes toward Australian wines changed compared to three years ago? What are their current requirements and feelings toward resuming cooperation? To shed light on these questions, Vino Joy interviewed several major and medium-sized importers. Read More
ASC Fine Wines, the leading wine importer and distributor in China and a member of the Suntory Group, joined the global celebration of Suntory's 125th anniversary by participating to the group’s newly designated “Suntory Philosophy Month.” Read More
In the interview, the CEO shares why instant retail is “a new highlight in the wine distribution evolution in China" and how ASC strategically pivoted to engage the next generation of wine consumers. Read More
ASC Fine Wines, China's largest fine wine importer, has formally announced that its COO Mario Aron will be stepping down due to personal reasons. Read More