At a Shanghai ceremony presided over by the city’s mayor, global giants from aerospace to fashion pledged US$3.68 billion to deepen ties with China — and ASC Fine Wines stood out as the only wine company making a bold new bet. Read More
ASC Fine Wines
China’s leading wine importer ASC Fine Wines has launched a sweeping strategic overhaul, introducing a direct-to-consumer membership club, custom brand solutions, and a dedicated logistics partnership, as the company returns to the control of its founding St. Pierre family following a completed share transfer from Japan’s Suntory Group. Read More
In this exclusive and deeply personal interview with Vino Joy News, Don St. Pierre Jr opens up about what motivated his family to buy back ASC Fine Wines, his vision for its future, and why he believes China is uniquely positioned to address many of the challenges facing wine industry. Read More
The news marks one of the most high-profile shakeups in China’s wine industry in recent years and reintroduces a pioneering figure at a time when the market is grappling with prolonged decline and in need of fresh leadership and direction. Read More
ASC Fine Wines and Germany’s Robert Weil are set to launch a new wine called Saphir in the Chinese market, capitalizing on the growing popularity of Riesling. Read More
The "Wonder with ASC" events, featuring an expanded portfolio that includes returning Australian wine icons and new brands, signify what the company hailed as "a potential new growth phase" for its development in China’s on-premise and direct sales channels. Read More
Despite unparalleled challenges facing wine, this industry titan who founded China's biggest wine importer has undiminished optimsim, citing three main reasons. Read More
Vino Joy News, the premier source for wine industry news on China, is thrilled to announce a significant investment from Don St Pierre, the co-founder of AdaptEdge, a global strategic advisory and investment firm. Read More
Regional Bourgogne wines could serve as a "first date" for new wine drinkers, enticing them into a lasting relationship with Burgundy, suggests Frédéric Barnier, the chief winemaker at renowned Maison Louis Jadot, amidst a global decline in wine consumption. Read More
How have Chinese importers' attitudes toward Australian wines changed compared to three years ago? What are their current requirements and feelings toward resuming cooperation? To shed light on these questions, Vino Joy interviewed several major and medium-sized importers. Read More