Provence bucked a prevailing downward trend last year and saw its rosé wine exports soaring despite the pandemic, driven by bullish demand in Europe. But now, with traditional exports markets in Europe and the US firmly captivated by the pink wine, Provence is eyeing its next growth engine – Asia.
Convention dictates that white wines go with seafood and red wines go with red meat. Even when wine lovers venture out of the convention to match a seafood dish with red wines, experts dutifully advise a light-bodied and medium-bodied red wines. Cue the Beaujolais and Pinot Noirs.