Natalie Wang

China

Though China's wine impports from the EU have contracted in the past few years, the threatened countermeasures could still affect over US$777 million worth of EU wines, nearly 70% of China's total wine imports last year, as per official data. Read More
How do wine merchants harness Douyin's colossal influence to amplify their sales? What specific strategies propel their wines into the carts of millions? The report delves into Douyin's dynamic marketplace to shine a light on how wine brands can leverage the platform for sales. Read More