Morris Cai

China

Since 2023, China's nightlife scene has faced unprecedented challenges, with numerous establishments shuttering their doors. Amidst this downturn, iBarrel, a pioneering wine bar launched by a Shanghai-based tech company in 2015, has defied the odds. Read More
As dry white wine gains popularity in China, local wineries are joining forces with the country's official drinks trade body to champion the category, targeting the nation's Gen-Z at top Chinese universities, signalling a strategic move to cultivate a distinct niche. Read More
How have Chinese importers' attitudes toward Australian wines changed compared to three years ago? What are their current requirements and feelings toward resuming cooperation? To shed light on these questions, Vino Joy interviewed several major and medium-sized importers. Read More