Morris Cai

Market analysis

China’s most traditional spirit is going abroad — but not quite the way it seems. New trade data shows millions worth of baijiu are being exported, then re-imported back home. Hong Kong is snapping up top-shelf bottles, South Korea is awash with cheap liquor, and the industry’s “globalization” push might just be one giant loop. Read More
In China, the world’s most ancient beverage is finding new life in an unexpected place — the wine glass. Wineries, brewers, and even retail giants are blending tea and alcohol, hoping to brew a new path to young consumers’ hearts — and wallets. Read More