Morris Cai

Market analysis

As Chengdu’s wine bar boom fades, sommelier Yang Hang is among the few still standing. But behind the survival of his once “must-visit” venue lies a harsher reality — shrinking demand, thinner margins, and a business model where food, not wine, now drives the bottom line. Read More
Portugal’s wines are rich in history and diversity—but in China, they remain largely overlooked. As the market shows signs of recovery, ViniPortugal is doubling down on awareness, betting that value and variety can finally win over a new generation of drinkers. Read More
The rise of New Zealand wine stands out all the more in a market that continues to contract. Top buyers from China’s leading e-commerce platforms reveal how its surge is playing out in hard numbers—and why consumers are switching. Read More