In the first two weeks of 2025, two former chairmen of Wuliangye and Moutai, two giants in the Baijiu industry, have come under investigation, signaling intensified scrutiny of China’s most profitable spirits companies. Read More
Baijiu
The conglomerate is also an investor in Googut Spirits, a Chinese drinks company known for its vintage Baijiu and the owner of YesMyWine.com, which was once dubbed the “number one global wine e-commerce platform” by Bordeaux École de Management. Read More
Hong Kong lawmakers are advocating for the removal of the 100% spirits tax to transform the city into a regional hub for spirits consumption and trading, mirroring the success achieved with wine. Read More
Zong Qinghou, the self-made drinks billionaire who once became the country’s richest man, has passed away on Sunday at age 79 after ineffective treatment of an unnamed illness. Read More
The new viral sensation that has got consumers in China jostling in long lines in the heat of the summer is a RMB 38 latte infused with the country's most famous liquor - Kweichow Moutai. Read More
Wu Xiangdong, known as China's "Godfather of Baijiu", will see his wealth significantly boosted by at least US$3 billion after his liquor company ZJLD became the biggest listing in Hong Kong this year. Read More
Sotheby's has launched its first ever online auction of China's most famous spirit Moutai specially tailored for collectors in mainland China, leveraging the country's most popular social media platform - WeChat - to allow its 1.24 billion users to bid online. Read More
From a bar maven billionaire at only age 48 to China's ‘Godfather of Baijiu’ to a few self starters who had humble beginnings as carpenter and security guards. Here are the 10 wealthiest Chinese billionaires in today’s drinks industry. Read More
China's most famous national liquor will soon get its time in the world of Crypto, as the team behind Italian Wine Crypto Bank are poised to launch what it calls world's "first-ever Baijiu bank" in September. Read More
IWSR Drinks Market Analysis has underlined eight key trends shaping the global alcoholic industry in 2022. Read More