Inside Xiaojiuwo’s playbook as 60% of sales shift online and scale becomes a survival test. Read More
Baijiu
Alcohol prices dropped 1.9% in 2025, official data show, as discounting becomes the norm, price wars intensify and distributors warn that “if you don’t cut prices, nothing moves.” Read More
Waimai Alcohol Delivery, Meituan’s on-demand alcohol arm, is on track to double its transaction value in 2025, highlighting both the momentum — and mounting strains — in China’s fiercely competitive instant retail race. Read More
Instant liquor retail market went through another consolidation as another major player has changed hands: Henan Liquor Easy Trading Corporation Limited (酒便利), has sold about 51% of its equity through a court-supervised auction. Read More
Thailand has lifted its 53-year-old ban on afternoon alcohol sales, scrapping the long-standing 2pm–5pm blackout in a major policy reversal aimed at boosting tourism and easing decades of confusion for retailers and travellers. Read More
China's delivery giant Meituan is reporting a record quarterly loss amid rising price war among its competitors. Read More
Two restaurant employees in Shanghai have been sentenced to jail after repeatedly swapping customers’ genuine bottles of Moutai with counterfeits, exposing a new vulnerability in a practice many diners once considered the safest way to avoid fake liquor. Read More
What has prompted Wuliangye, China's second largest liquor brand to blacklist 46 online sellers including Meituan, Taobao, Douyin and JD.com? Read More
China’s most traditional spirit is going abroad — but not quite the way it seems. New trade data shows millions worth of baijiu are being exported, then re-imported back home. Hong Kong is snapping up top-shelf bottles, South Korea is awash with cheap liquor, and the industry’s “globalization” push might just be one giant loop. Read More
When a 50% baijiu struggles to sell but a 15% fruit-flavoured version can move 10 million bottles in six months, it’s clear the wind has shifted in China’s liquor market. Read More