What has prompted Wuliangye, China's second largest liquor brand to blacklist 46 online sellers including Meituan, Taobao, Douyin and JD.com? Read More
Baijiu
China’s most traditional spirit is going abroad — but not quite the way it seems. New trade data shows millions worth of baijiu are being exported, then re-imported back home. Hong Kong is snapping up top-shelf bottles, South Korea is awash with cheap liquor, and the industry’s “globalization” push might just be one giant loop. Read More
When a 50% baijiu struggles to sell but a 15% fruit-flavoured version can move 10 million bottles in six months, it’s clear the wind has shifted in China’s liquor market. Read More
From baijiu to imported wine, once bulletproof brands are losing their shine. Data from the National Bureau of Statistics show alcohol prices have been falling for months, weighed down by weak consumer demand and distress sales. Read More
When Australia’s most famous wine label meets one of China’s biggest baijiu distillers, the result is not just a limited-edition bottle but a glimpse into the uneasy realities of doing business amid declining sales. Read More
Amid the slump, wine sales provided a rare bright spot. VATS liquor store said wine revenue rose 10.96% to RMB 246.7 million (US$34.5 million) in the first half. Read More
China’s most valuable liquor maker, Kweichow Moutai, has posted its slowest half-year profit growth since 2015, as rising marketing expenses and mounting receivables signal intensifying pressure on the country’s high-end alcohol market. Read More
Global spirits giant Diageo is facing renewed scrutiny in China as widespread reports of layoffs at its baijiu subsidiary Shui Jing Fang (水井坊) continue to circulate across Chinese social media, despite efforts to suppress them. Read More
But unlike the 2012 “Eight-Point Regulation” that once gutted the sector, industry veterans say this round of restrictions is unlikely to leave lasting scars. Read More
For the first time in years, Kweichow Moutai, is slashing its production due to softening market demand. Read More