Morris Cai

Morris Cai

Morris Cai has carved out a niche for himself as a leading journalist and editor, specializing in the wine and spirits sector. His career, now spanning over a dozen years, has seen him dedicate a significant portion of it—ten years—to honing his expertise in this field. Cai’s career in journalism started in 2012 when worked as a reporter and web editor at Entrepreneur Daily, a national newspaper. His ambition and dedication to his craft saw him taking a step further into the food and beverage sector in 2014, when he joined the editorial team of China’s leading food publication New Food magazine, contributing significantly to the Food and Drinks News section as both a reporter and an editor. In 2016, he joined WBO Wine Business Observation, a leading Chinese wine trade media as its lead writer and web editor. In this capacity, Cai independently spearheaded the selection of topics and produced an impressive array of around 200 articles each year, focusing on the nuanced reporting of wine and spirits. His work gave rise to numerous in-depth and widely read articles that have significantly influenced the industry’s discourse. Cai is fluent in English communications, interviews, and skilled at bi-lingual translations, which has supported his long-term involvement in sourcing and translating topics for English websites. His in-depth knowledge of trends and insights within the wine and spirits industries marks him as a respected authority in his field.
A 50-year-old Napa winery owned by Qinghai Huzhu Barley Wine Co., Ltd., a publicly traded Chinese company, has been suffering seven straight years of losses, totalling more than RMB 100 million (US$13.8 million), according to the latest financial report released by the parent company. Read More
For the first time since the second half of 2018, China’s wine import market has shown signs of recovery. Bottled Australian wine imports saw explosive growth in late March. Our full analysis of customs data here. Read More
Since 2023, China's nightlife scene has faced unprecedented challenges, with numerous establishments shuttering their doors. Amidst this downturn, iBarrel, a pioneering wine bar launched by a Shanghai-based tech company in 2015, has defied the odds. Read More
As dry white wine gains popularity in China, local wineries are joining forces with the country's official drinks trade body to champion the category, targeting the nation's Gen-Z at top Chinese universities, signalling a strategic move to cultivate a distinct niche. Read More
How have Chinese importers' attitudes toward Australian wines changed compared to three years ago? What are their current requirements and feelings toward resuming cooperation? To shed light on these questions, Vino Joy interviewed several major and medium-sized importers. Read More