Quanjude, the famed Peking Duck restaurant that was often used by premier Zhou Enlai to entertain foreign dignitaries, is aptly named as “King of Peking Duck” but its wine venture is a rare misstep. Read More
Morris Cai
Morris Cai has carved out a niche for himself as a leading journalist and editor, specializing in the wine and spirits sector. His career, now spanning over a dozen years, has seen him dedicate a significant portion of it—ten years—to honing his expertise in this field. Cai’s career in journalism started in 2012 when worked as a reporter and web editor at Entrepreneur Daily, a national newspaper. His ambition and dedication to his craft saw him taking a step further into the food and beverage sector in 2014, when he joined the editorial team of China’s leading food publication New Food magazine, contributing significantly to the Food and Drinks News section as both a reporter and an editor. In 2016, he joined WBO Wine Business Observation, a leading Chinese wine trade media as its lead writer and web editor. In this capacity, Cai independently spearheaded the selection of topics and produced an impressive array of around 200 articles each year, focusing on the nuanced reporting of wine and spirits. His work gave rise to numerous in-depth and widely read articles that have significantly influenced the industry’s discourse. Cai is fluent in English communications, interviews, and skilled at bi-lingual translations, which has supported his long-term involvement in sourcing and translating topics for English websites. His in-depth knowledge of trends and insights within the wine and spirits industries marks him as a respected authority in his field.
Taiwanese billionaire Wood Chen, brother of Pierre Chen, is at the center of a NT$1 billion fake wine scandal that is sending shockwaves through Taiwan's wine collecting circles. Read More
Hong Kong lawmakers are advocating for the removal of the 100% spirits tax to transform the city into a regional hub for spirits consumption and trading, mirroring the success achieved with wine. Read More
A former employee of Penfolds' China distributor has been sentenced for orchestrating a theft of wine valued at over RMB 2.25 million. Read More
This week, China will hold a hearing on the EU brandy anti-dumping investigation, paving the way for final announcement on punitive tariffs. Read More
It's a worrying sign when the popular Penfolds is experiencing slow sales, but some merchants remain hopeful for upcoming festive season. Read More
On July 1, the China-Serbia Free Trade Agreement (FTA) officially came into effect, setting the stage for zero tariffs on Serbian wine within five years. Read More
A recent survey by China’s official drinks trade body has sounded alarms about the country’s future generation's aversion to wine, revealing that 25% of university students in China abstain from drinking wine, primarily due to a dislike of its taste profile. Read More
Highlighting the extreme fragmentation of Chinese wine market, the General Manager of Penfolds in China, described the local market that as highly "atomized," indicating extreme fragmentation beyond typical market segmentation.
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Despite what has been known as quiet selling, China's trendsetting social media app Xiaohongshu has become a powerful tool for brands to "plant grass," and wine is among the most popular topics on the platform. Read More