As non-alcoholic wine rides a wave of popularity across Europe and North America, China is seeing its own boom — but for very different reasons. Read More
Morris Cai
Morris Cai has carved out a niche for himself as a leading journalist and editor, specializing in the wine and spirits sector. His career, now spanning over a dozen years, has seen him dedicate a significant portion of it—ten years—to honing his expertise in this field. Cai’s career in journalism started in 2012 when worked as a reporter and web editor at Entrepreneur Daily, a national newspaper. His ambition and dedication to his craft saw him taking a step further into the food and beverage sector in 2014, when he joined the editorial team of China’s leading food publication New Food magazine, contributing significantly to the Food and Drinks News section as both a reporter and an editor. In 2016, he joined WBO Wine Business Observation, a leading Chinese wine trade media as its lead writer and web editor. In this capacity, Cai independently spearheaded the selection of topics and produced an impressive array of around 200 articles each year, focusing on the nuanced reporting of wine and spirits. His work gave rise to numerous in-depth and widely read articles that have significantly influenced the industry’s discourse. Cai is fluent in English communications, interviews, and skilled at bi-lingual translations, which has supported his long-term involvement in sourcing and translating topics for English websites. His in-depth knowledge of trends and insights within the wine and spirits industries marks him as a respected authority in his field.
This marks the first time since 2021 that wine has overtaken spirits in total import value, reversing the trend that began when spirits eclipsed wine that same year. Read More
According to Chinese state media, in 2024 Bordeaux wine imported via Tmall Global accounted for nearly 20% of all Bordeaux wine exports to China. Read More
The drop was driven largely by a 17% fall in Cognac and other spirits, while Champagne and still wines slipped just 1%. Read More
China’s listed wine producers reported sharply divergent performances in 2024, highlighting the industry’s uneven recovery and ongoing structural challenges. Read More
Vats Liquor clearly pointed out a structural shift in China: corporate spending on alcohol is softening and individual consumers and online channels are stepping into the breach. Read More
Russian wine shipments to China surged dramatically at the start of 2025, driven by a newfound thirst for sparkling wine and a boost from Chinese social media influencers. Read More
Here's the wine market landscape of India, Taiwan and Malaysia with latest imports data of 2024. Read More
In Asia, China and Japan remained among the world’s top 20 wine-consuming countries. However, China posted the steepest decline, with consumption dropping by 19%. Read More
More consumers are sidelining wine lists, and opting for BYOB and wine delivery to
"buy outside and drink inside." What can the industry do to recapture wine drinkers to grow on-trade wine sales? Read More