While most traditional wine brands focus on heritage, terroir, and winemaking philosophy, Penfolds in China has flipped the script. Read More
Morris Cai
Morris Cai has carved out a niche for himself as a leading journalist and editor, specializing in the wine and spirits sector. His career, now spanning over a dozen years, has seen him dedicate a significant portion of it—ten years—to honing his expertise in this field. Cai’s career in journalism started in 2012 when worked as a reporter and web editor at Entrepreneur Daily, a national newspaper. His ambition and dedication to his craft saw him taking a step further into the food and beverage sector in 2014, when he joined the editorial team of China’s leading food publication New Food magazine, contributing significantly to the Food and Drinks News section as both a reporter and an editor. In 2016, he joined WBO Wine Business Observation, a leading Chinese wine trade media as its lead writer and web editor. In this capacity, Cai independently spearheaded the selection of topics and produced an impressive array of around 200 articles each year, focusing on the nuanced reporting of wine and spirits. His work gave rise to numerous in-depth and widely read articles that have significantly influenced the industry’s discourse. Cai is fluent in English communications, interviews, and skilled at bi-lingual translations, which has supported his long-term involvement in sourcing and translating topics for English websites. His in-depth knowledge of trends and insights within the wine and spirits industries marks him as a respected authority in his field.
What are the key emerging trends at China’s biggest wine and spirits fair this year? How are buyers responding in a shifting market? Read our on-the-ground report for the latest insights.
Read More
Tmall Global, the cross-border e-commerce platform under Alibaba, has just unveiled exclusive data on wine and spirits sales. Here's all the data that matters. Read More
The latest tariff threatens to effectively wipe out the nearly US$50 million U.S. wine trade with China, as the tax burden on American wines rockets to a staggering 218.91%. Read More
Sotheby’s has released its 2024 Wine & Spirits Market Report, showing that while the United States recorded impressive gains—overtaking Hong Kong in annual wine sales for the first time—Asia continues to hold its ground. Read More
As US tariffs takes effect today, more EU producers are looking elsewhere to offset US loss. Can Asia be the answer? Read More
Kuaishou, a platform with deep roots in lower-tier cities and rural areas, could offer next growth for wine, but how should brand owners approach it? Read More
Thailand’s wine imports surged nearly 13% in 2024, defying a global slump and signaling the rise of one of Southeast Asia’s most promising emerging wine markets. Read More
Are restaurants losing its relevance for wine sales due to strong BYOB culture and regulation. Hear what Xiaopi, Vinehoo founder and Ian Ford had to say. Read More
China’s wine imports in the first two months of 2025 point to a sustained recovery in the country’s wine market, with strong rebounds in Australian wine and growing demand for sparkling wine driving the uptick. Read More