As many Chinese-owned Bordeaux wineries struggle or are sold off, Bel Eden has stayed the course. In a rare inside look, the group’s China head reflects on survival, missteps, and why he still believes China’s wine market has a “silver age” ahead.
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Morris Cai
Morris Cai has carved out a niche for himself as a leading journalist and editor, specializing in the wine and spirits sector. His career, now spanning over a dozen years, has seen him dedicate a significant portion of it—ten years—to honing his expertise in this field. Cai’s career in journalism started in 2012 when worked as a reporter and web editor at Entrepreneur Daily, a national newspaper. His ambition and dedication to his craft saw him taking a step further into the food and beverage sector in 2014, when he joined the editorial team of China’s leading food publication New Food magazine, contributing significantly to the Food and Drinks News section as both a reporter and an editor. In 2016, he joined WBO Wine Business Observation, a leading Chinese wine trade media as its lead writer and web editor. In this capacity, Cai independently spearheaded the selection of topics and produced an impressive array of around 200 articles each year, focusing on the nuanced reporting of wine and spirits. His work gave rise to numerous in-depth and widely read articles that have significantly influenced the industry’s discourse. Cai is fluent in English communications, interviews, and skilled at bi-lingual translations, which has supported his long-term involvement in sourcing and translating topics for English websites. His in-depth knowledge of trends and insights within the wine and spirits industries marks him as a respected authority in his field.
A bottle of wine made in China by France’s Lafite Rothschild group found its way onto the diplomatic stage, presented to President Xi Jinping as a French state gift during Emmanuel Macron’s visit to China last month. Read More
With Japan set to slash beer taxes in 2026 and erase long-standing price advantages for low-malt alternatives, Suntory is moving early, retooling its bestselling Kinmugi … Read More
We asked five of the country’s top importers to sum up 2025 in their own words. From “bifurcation” and “rectification” to “return” and endurance, their answers reveal how the market is shrinking, reshaping—and forcing hard choices about who adapts and who exits. Read More
Australian Adelaide Hills winery Shaw + Smith has been named Winery of the Year in London by leading British wine critic Matthew Jukes, in conjunction with the release of his annual 100 Best Australian Wines list. Read More
The partnership combines fine dining rankings with instant delivery, reflecting how beer brands are chasing new consumption moments. Read More
Waimai Alcohol Delivery, Meituan’s on-demand alcohol arm, is on track to double its transaction value in 2025, highlighting both the momentum — and mounting strains — in China’s fiercely competitive instant retail race. Read More
Instant liquor retail market went through another consolidation as another major player has changed hands: Henan Liquor Easy Trading Corporation Limited (酒便利), has sold about 51% of its equity through a court-supervised auction. Read More
With 50 whisky distilleries in operation, China’s whisky ambitions are racing ahead of consumption. Will the next major whisky producer be China? Read More
The founder of China’s largest specialist liquor retailer has emerged as the new controlling shareholder of Grace Vineyard, one of the country’s best-known boutique wine producers, in a deal that links two previously separate corners of China’s drinks industry. Read More