No. 8 Yellow Tail
Yellow Tail remains one of the most recognisable wine brands on China’s e-commerce platforms. With its bright label design, approachable palate and affordable pricing, it has become a textbook example of a “viral” wine in China. JD is one of the brand’s key sales channels.
On the JD app, multiple Yellow Tail SKUs have exceeded 100,000 bottles in sales, including both Australian-origin wines and Chilean versions introduced during the period when Australian wine was subject to anti-dumping measures in China.
No. 7 Montes
Montes is positioned in China as a fully omnichannel brand targeting a broad consumer base. Supported by importers China Wine Platform and Pinshanghui, the brand has achieved wide coverage across China’s major alcohol sales channels, driving rapid gains in visibility in recent years.
On JD, Montes’ strongest sellers are entry-level wines priced at RMB 58 and RMB 62, with four SKUs each selling more than 90,000 bottles.
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