5. Wumart
Base: Beijing
Revenue: RMB 58.8 billion (US$9.3 billion)
Number of stores: 627
Rooted in Beijing in 1994, Wumart is best-known for incorporating its digital platform
Dmall in its omni-channel retail strategy.
In 2020, the annual revenue of Wumart was RMB 58.8 billion (US$9.3 billion), up by 55.1%. Its store coverage recorded the biggest growth in the top 10 list, up by 32% to 627 stores.
Wumart is the leading retail chain in Beijing, thanks to its early entrance and ambitious acquisitions of Beijing business from multiple chains, including MerryMart supermarkets, Vanguard supermarkets, “Lin Jia” (邻家) convenience store and Lotte Mart supermarkets and hypermarkets.
Its retail chains also centre around the Zhejiang province, Tianjin city and Yinchuan city.
One of the keys to Wumart’s success was its utilisation of its digital platform “Dmall” in 2015. Dmall helps traditional retailers to integrate online and offline sales by offering solutions such as instant delivery services and membership marketing.
By December 2019, the platform has covered 13000 stores and attracted more than 80 million registered users.
Wumart also successfully covers different consumer groups via its acquisitions of various retail chains. In 2020, German wholesaler Metro sold 80% of stake to Wumart. At that time, Metro was among China’s biggest food wholesalers who owned 97 stores across 59 cities in the country.
Another notable example was its acquisition of Chongqing Department Store’s 45% stakes in 2019, the biggest department store chain in southwestern region.
