Whisky has overtaken domestic beer to become the top-selling alcohol category by revenue at South Korean retail giant E-Mart for the first time, marking a significant shift in the country’s supermarket sales landscape. Read More
Young consumers
During the week spanning Christmas 2025 to New Year’s Day, sales of white wine and mulled wine surged on Meituan, China’s largest instant retail platform. Read More
A consumer behaviour study by the Ministry of Commerce found that 60% of urban consumption now takes place at night, driven by young consumers born after 1995. Read More
Unlike their Western counterparts, who often view wine as outdated, many young Chinese see it as a trendy and aspirational drink, making them a prime target for brands. Read More
Australia's leading winery Brown Brothers and China's Vinehoo have teamed up in a "landmark" deal. Read More
In the exclusive interview with Xing Wei MW, the latest and youngest MW in China, he opens up about his past struggles, the arrogance and prejudice he once saw as the industry’s biggest challenges, why he considered leaving wine industry the moment he achieved the MW title, and what ultimately made him stay. Read More
A recent survey by China’s official drinks trade body has sounded alarms about the country’s future generation's aversion to wine, revealing that 25% of university students in China abstain from drinking wine, primarily due to a dislike of its taste profile. Read More