Morris Cai

Wine sales

How do wine merchants harness Douyin's colossal influence to amplify their sales? What specific strategies propel their wines into the carts of millions? The report delves into Douyin's dynamic marketplace to shine a light on how wine brands can leverage the platform for sales. Read More
A 50-year-old Napa winery owned by Qinghai Huzhu Barley Wine Co., Ltd., a publicly traded Chinese company, has been suffering seven straight years of losses, totalling more than RMB 100 million (US$13.8 million), according to the latest financial report released by the parent company. Read More
Leading wine merchants in South Korea are facing significant financial strain as the nation's wine market cools, with major importers reporting a sharp decline in sales that has cut their market value and profits by more than half. Read More