The latest twist in fake Penfolds saga was unexpected: a wine company not only established a “Penfold Family Wine Club” in China but also enlisted a man claiming to be the “seventh-generation heir of the Penfolds family” to endorse their activities. Read More
Treasury Wine Estates
Treasury Wine Estates, the parent company of Penfolds, is looking to sell off its lower-end wine range including Wolf Blass, Lindenman’s amid declining global wine consumption. Read More
A former employee of Penfolds' China distributor has been sentenced for orchestrating a theft of wine valued at over RMB 2.25 million. Read More
It's a worrying sign when the popular Penfolds is experiencing slow sales, but some merchants remain hopeful for upcoming festive season. Read More
A senior executive at Treasury Wine Estates in the United States has been slapped with a restraining order filed by a Napa Valley politician following her allegation that the politician is a child abuser. Read More
Just two months after China lifted punitive tariffs on Australian wines, Australia has quickly regained its position as China’s second-largest wine exporter, sparking hopes that it may soon become the top exporter to China again. Read More
Treasury Wine Estates, Australia's largest wine producer, plans to increase its workforce in China by two-thirds this year following re-entry into its biggest export market. Read More
In a win for popular Australian wine brand Penfolds, the Xiamen Intermediate People’s Court in Fujian Province has ordered two trading companies to pay RMB 1 million (US$145,000) for infringing the trademark of Penfolds. Read More
In a joint operation targeting wholesale markets of food and drinks, authorities in Hainan seized over 500 bottles of fake Penfolds. Read More
Following Beijing's decision to lift tariffs on Australian wine last week, Treasury Wine Estates has announced a price increase for its premium Penfolds range, set to take effect on July 1. Read More