Chinese Customs authorities in Gongbei, Guangdong have seized RMB 35 million (US$5.04 million) worth of smuggled Penfolds that were funnelled from tax-free Macau to mainland China, as demand for the popular Australian wine brand continues to remain high despite crushing tariffs. Read More
Treasury Wine Estates
Treasury Wine Estates, Australia’s biggest listed wine company, posted a 5.3% growth in annual profits in fiscal year 2022 but its flagship wine Penfolds’ overall … Read More
Treasury Wine Estates (TWE), the parent company of popular brand Penfolds, has secured a landmark win in China's highest court against Penfolds copycat 'Rush Rich' after six years of legal battle spanning courts in Australia and China. Read More
Penfolds, the flagship Australian wine brand owned by Treasury Wine Estates, is far from winding down its business in China in wake of crushing tariffs, and has just unveiled a China-exclusive wine with the country's VATS Liquor Store, a nationwide wine and spirits distributor. Read More
Australia's wine trade body Wine Australia has announced that it will close its China office in Shanghai, after exports to its once most profitable market plunged under China's punitive tariffs. Read More
China and Australia had a full and frank meeting in Singapore for the first time in 3 years, while ironically drinking an Australian white wine. Read More
Xige Estate's strong-worded denial of a Meininger report and a multi-million smuggled drinks bust are making headlines inside China. Read More
First made-in-China Penfolds will be released exclusively for the Chinese market in coming months, as Penfolds aims to play a meaningful role in Chinese wine industry to skirt tariffs. Read More
Penfolds, the flagship brand of Treasury Wine Estates, is launching a rare 2018 Superblend Imperial Duo as two NFTs on BlockBar, a New York-based luxury wine and spirits NFT platform for its first-ever NFT wine auction Read More
Speculations are running high inside China that Australia’s most known wine brand Penfolds is a step closer in launching its Chinese Penfolds, reportedly made by blending wines from the country's premier wine region Ningxia and South Australia. Read More