The top selling wine on Douyin, China’s TikTok, is a wine that you probably never heard about, and there’s a reason why. Read More
Tiktok
Wajiu China, arguably the fastest-rising and most ambitious wine importer in the country, emphasized that the future of the nation's wine sales no longer lies in what the company calls the "highly contested" traditional on-premise channels, according to its general manager. Read More
Research shows Chinese netizens no longer treat wine merely as a gift or panacea, but have developed a genuine interest towards wine, especially those of domestic production.
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