EMW has taken on Chengdu brand tazaTe as shifting consumer habits push alcohol importers to broaden beverage portfolios. Read More
Tea
Henan Kingstar Brewery rose to prominence after its tea-flavoured beer went viral on livestreaming platforms, driving rapid revenue and profit growth.
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In China, the world’s most ancient beverage is finding new life in an unexpected place — the wine glass. Wineries, brewers, and even retail giants are blending tea and alcohol, hoping to brew a new path to young consumers’ hearts — and wallets. Read More