How much alcohol are people in Hong Kong drinking? Which drinks are falling out of favour, and which ones are bouncing back? We crunched the numbers from the past 20 years—so you don’t have to. Read More
Per capita consumption
Although the United States, France, and Italy were the top three countries in total wine consumption, the findings reveal an intriguing detail about American drinking habits. Read More
China’s dwindling wine consumption is directly responsible for dragging down global wine consumption, according to OIV, as the associaiton estimates that China has been drinking … Read More
China’s millennials and Gen Z who wield “considerable purchasing power” are reshaping China’s multi-billion wine market, as they become the main drinking force behind expanding country’s overall wine market size and per capita consumption in the next five years. Read More