China’s expanding low-alcohol drinks market is expected to reach over RMB 74 billion (US$11 billion) by 2025, and WiMo is a fast-rising star brands. Read More
Low-alcohol wine
China’s popular low-alcohol wine brand ‘MissBerry’, backed by beer giant Budweiser has been handed a fine for violating the country’s advertising law, as China intensifies scrutiny on alcoholic drinks advertising. Read More
IWSR Drinks Market Analysis has underlined eight key trends shaping the global alcoholic industry in 2022. Read More
With Tokyo Olympics in full swing and new lockdown measures in Japan, low-alcohol wines are quickly winning over health-conscious consumers. Read More