Germany’s wine industry is doubling down on China and betting big on lighter, easy-drinking styles to win over a new generation of consumers. Read More
female consumers
Meijian Green Plum Wine, a popular plum wine brand in China, ignited controversy over gender discrimination in its promotional materials, drawing attention to the growing power of female consumers in the alcoholic beverages market. Read More
China’s popular low-alcohol wine brand ‘MissBerry’, backed by beer giant Budweiser has been handed a fine for violating the country’s advertising law, as China intensifies scrutiny on alcoholic drinks advertising. Read More