New FTAs with New Zealand, the EU and US are reshaping one of the world’s most protected alcohol markets even though its wine imports in 2025 trail far behind smaller markets such as Malaysia.
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Data Analysis
South Korea imported more wine but at lower prices in 2025 — a shift that speaks less to recovery than to a market being quietly restructured around value. Read More
Alcohol prices dropped 1.9% in 2025, official data show, as discounting becomes the norm, price wars intensify and distributors warn that “if you don’t cut prices, nothing moves.” Read More
Despite the overall drops, there are reasons to be cautiously optimistic. Australia's average export price surged over 83%, and New Zealand wines coninued its stunning rise. Read More
India is drinking up. Wine imports surged more than 50% in the first half of 2025, defying the global downturn. What’s fueling the boom — and who’s buying? Read More
Japan’s wine imports edged higher in value during the first half of 2025, defying a marginal dip in volume thanks largely to robust demand for French wine led by Champagne. Read More
Wine imports in Thailand surged in the first half of 2025, with eight of the country’s top ten suppliers registering gains — including two that saw explosive triple-digit growth. Read More
Taiwan’s wine imports are shrinking—but not for everyone. Find out which country defied the downturn with a 52% surge and why French wines still reign supreme in value.
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How much alcohol are people in Hong Kong drinking? Which drinks are falling out of favour, and which ones are bouncing back? We crunched the numbers from the past 20 years—so you don’t have to. Read More
The milestone marks a shift in Hong Kong’s alcohol import landscape, which for more than 15 years had been dominated by wine after the government eliminated wine import tariffs to position the city as a global wine hub. Read More