With 141 million yuan in legal disputes, stock dumping allegations, and whispers of liquidation, the unraveling of Chongqing Yifei reveals deeper trouble brewing in China’s traditional retail alcohol sector. Read More
Chongqing
Meijian Green Plum Wine, a popular plum wine brand in China, ignited controversy over gender discrimination in its promotional materials, drawing attention to the growing power of female consumers in the alcoholic beverages market. Read More
Driven by economic pressure and an oversupply of wine, these flash sales are becoming a lifeline for cash-strapped merchants while simultaneously posing challenges to wineries' financial health and sustainable growth. Read More