Australia’s most awarded wine region is turning heads in China again, driven not by marketing budgets, but by the power of place. Read More
Canned wine
Unlike their Western counterparts, who often view wine as outdated, many young Chinese see it as a trendy and aspirational drink, making them a prime target for brands. Read More
As Japan's overall wine market faces a downturn, small-format, canned wine is experiencing a surge in popularity, industry data shows. Sparkling wine in cans, in particular, has found a robust market among consumers who have taken to at-home drinking—a trend accelerated by the pandemic. Read More
China’s expanding low-alcohol drinks market is expected to reach over RMB 74 billion (US$11 billion) by 2025, and WiMo is a fast-rising star brands. Read More
Maison Mirabeau has forged a partnership with China’s leading wine vertical e-commerce platform Vinehoo for its Belle Année Rosé, which will be launched in the Chinese market for the first time in canned format. Read More