As dry white wine gains popularity in China, local wineries are joining forces with the country's official drinks trade body to champion the category, targeting the nation's Gen-Z at top Chinese universities, signalling a strategic move to cultivate a distinct niche. Read More
CADA
China's wine industry, grappling with the aftermath of the pandemic, faces a sharp decline in profitability, with domestic companies and imported wine markets experiencing significant downturns. But there are signs of resilence. Read More
After much anticipation and speculation, Penfolds has finally unveiled its first Chinese Collection wine to cap its high-octane 2023 collection launch in China on top of the idyllic Shangri-la, Yunnan. Read More
The top official in China's alcoholic drinks industry has warned that the country's wine consumption has hit a bottleneck as its wine industry has "no more retreating ground" after being hit the hardest among all beverage categories during the pandemic. Read More
Tom King, managing director of Australia’s popular wine brand Penfolds, has met with China’s official drinks trade organization, the first high-level meeting between the two parties following the signing of their long-term partnership last year. Read More
First made-in-China Penfolds will be released exclusively for the Chinese market in coming months, as Penfolds aims to play a meaningful role in Chinese wine industry to skirt tariffs. Read More
In this explainer, we laid out all the facts surrounding China's shocking ban on Australian wine imports, as well as reactions from Australian, Chinese governments, importers, logistics companies and wineries. Read More
Chinese wine is largely believed to be dominating China's market. That's not quite the case. Read More