Ever wonder where all the imported wines in China end up? In this report, we track the top destinations, highlight the leading markets for sparkling wine, and break down each top importer’s key wine suppliers. Read More
analysis
A recent survey by China’s official drinks trade body has sounded alarms about the country’s future generation's aversion to wine, revealing that 25% of university students in China abstain from drinking wine, primarily due to a dislike of its taste profile. Read More
Wine sales in China's affluent Guangdong province now account for just 5% of baijiu sales, according to official data. We spoke with local merchants to find out the key reasons behind this decline. Read More
For the first time since the second half of 2018, China’s wine import market has shown signs of recovery. Bottled Australian wine imports saw explosive growth in late March. Our full analysis of customs data here. Read More
In the multi-billion-dollar LoNo (low and no alcohol) beverage market, is China catching onto the trend? How is non-alcoholic wine performing in this vast market? We spoke with seven different wine importers across the country to find out. Read More
Hong Kong's wine market has yet to rebound to pre-pandemic levels. In fact, its value dropped by more than a thrid compared with 2018. Here's our full analysis on the market's performance in 2023. Read More
China’s imported wine market is at its lowest ebb, but has it bottomed out yet? Read More
How did the world's top wine consumers perform between 2009 and 2022? See the changes in one chart. Read More