The top selling wine on Douyin, China’s TikTok, is a wine that you probably never heard about, and there’s a reason why. Read More
Market analysis
EU wine exports to most Asian markets suffered setbacks in 2024 with the exception of one market that bucked the downward trend.
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The probe, originally scheduled to conclude within a year, will now run until April 5, 2025. Read More
Five years after entering the whiskey business, Grace Vineyard has decided to exit the sector due to financial strain and challenging market conditions. Read More
During this period, imports of Australian wine to China increased significantly, while imports from other major wine-producing countries continued to decline. Read More
Despite the challenges, Peter Schmitz, the Global Director of ProWien, remains optimistic about China’s wine market. Read More
In China, 84.64% of wine-related companies report annual sales below US$ 0.69 million. Read More
Can Gen Z break free from China’s deeply rooted drinking culture, where toasting is a test of respect and ambition? With clever strategies and bold defiance, they’re challenging traditions that many find outdated and oppressive. Read More
The wave of wine company closure revealed the cruel reality of China’s wine industry after the bubble of “false prosperity” finally burst. Read More