According to official data compiled by us, in the first seven months of the year, India’s whisky imports rose 16% in volume and 12.2% in value, reinforcing the country’s emergence as a priority battleground for global whisky brands. Read More
Morris Cai
Morris Cai has carved out a niche for himself as a leading journalist and editor, specializing in the wine and spirits sector. His career, now spanning over a dozen years, has seen him dedicate a significant portion of it—ten years—to honing his expertise in this field. Cai’s career in journalism started in 2012 when worked as a reporter and web editor at Entrepreneur Daily, a national newspaper. His ambition and dedication to his craft saw him taking a step further into the food and beverage sector in 2014, when he joined the editorial team of China’s leading food publication New Food magazine, contributing significantly to the Food and Drinks News section as both a reporter and an editor. In 2016, he joined WBO Wine Business Observation, a leading Chinese wine trade media as its lead writer and web editor. In this capacity, Cai independently spearheaded the selection of topics and produced an impressive array of around 200 articles each year, focusing on the nuanced reporting of wine and spirits. His work gave rise to numerous in-depth and widely read articles that have significantly influenced the industry’s discourse. Cai is fluent in English communications, interviews, and skilled at bi-lingual translations, which has supported his long-term involvement in sourcing and translating topics for English websites. His in-depth knowledge of trends and insights within the wine and spirits industries marks him as a respected authority in his field.
For the wine industry, the stakes are particularly high: if India’s steep tariffs of up to 150% are lowered, the emerging market of 1.4 billion people could quickly unlock its potential. Read More
Western Australia’s Margaret River walked away with 39 gold medals at IWSC, led by a Cabernet Sauvignon that scored an extraordinary 98 points, the highest of the entire event. Read More
Officials are trying something unusual to warm things up: paying people to throw banquets - the latest attempt to revive an ailing food-and-beverage industry battered by the policy’s spillover effects. Read More
Chinese visitors delivered the highest per-capita spending in Australia’s wine tourism sector in 2024, averaging A$12,568 each—well above other markets. Read More
Hundreds of freight trains were held up at the Brest crossing, including containers of European wine destined for China, with backlogs expected to take at least a week to clear even after traffic resumes. We talked to Hillebrand Gori and wine merchants to unpack the impacts. Read More
Why is China’s biggest snack brand suddenly pouring into booze? It’s not about your average drinks—think low-alcohol wines, fruit blends, and craft beer aimed squarely at Gen Z. Read More
China National Association for Liquor and Spirits Circulation has released its first gauge on market confidence, while traditional brick and motar stores suffer, online and instant retail are booming. Read More
At the 2025 IWSC, Georgia secured three gold medals and 17 silvers, driven by high-quality orange wines and distinctive indigenous reds. Read More
According to The 2025 Liv-ex Classification, released recently, Burgundy accounts for nearly 69% of wines in the highest-value First Tier, underscoring its dominance in the ultra-premium segment. Read More