Familia Torres Names New Distributor For Malaysia

Spain’s leading wine group, Familia Torres, has appointed Luen Heng F&B Sdn Bhd as its exclusive importer and distributor in Malaysia.

The announcement was made at a launch event in Kuala Lumpur.

“We’ve been in Malaysia for more than 20 years, but under a different distribution structure,” said Gil Serra Arnau, Torres’ regional manager for Asia-Pacific, the Middle East and Africa. “Luen Heng F&B’s strong market presence and dedication to excellence make them an ideal partner to represent Familia Torres and Miguel Torres in Malaysia.”

The Familia Torres portfolio in Malaysia will focus on accessible, approachable styles. Key labels include Viña Esmeralda, a Moscatel-based white wine that is among the group’s most popular in Asia, and Sangre de Toro, its flagship red first introduced in 1954.

As exclusive distributor, Luen Heng F&B will roll out the portfolio across fine dining establishments, hotels and premium retail channels nationwide.

Ranked among Asia’s top 50 wine importers, Luen Heng is a major supplier of beer, wine and spirits across East and West Malaysia, with a growing footprint in other ASEAN markets. Its portfolio also includes brands such as 19 Crimes, Barefoot, Castel and Italy’s Zonin.

The appointment comes as Familia Torres navigates broader industry headwinds. The group is reportedly in early talks to restructure debt of around €70 million amid a global slowdown in wine consumption. It has also been affected by regional pressures, including the devaluation of the Chilean peso and ongoing drought conditions in Catalonia.

Torres, however, downplayed concerns over its debt, stating that “negotiations with banks are part of a company’s routine financial management.”

Founded in 1870, Familia Torres remains family-owned and is now led by the fifth generation. The group is Spain’s largest family-owned wine company and operates wineries in Chile and the United States.

It is also undergoing a generational transition. In 2023, Miguel Torres Maczassek stepped back from day-to-day management to prepare for his future role as president, succeeding his father, Miguel A Torres. The group appointed Fabrice Ducceschi as general manager in 2025.