No. 8 Philippines

Little known to most, The Philippines’ wine market is expanding.

The Philippines imported 19,203,838 litres of wine in 2025, representing a 2.05% increase from the previous year. Import value, however, slipped slightly 0.73% to US$39.08 million.

Although the Philippines has a population of around 116 million, one of the largest in Southeast Asia, its GDP per capita stands at about US$4,300, limiting purchasing power. Based on total imports, per capita wine imports were only 0.16 litres.

The country’s tourism sector, however, provides some support for wine consumption. Destinations such as Boracay and Bohol attract large numbers of international visitors each year, contributing to demand in hotels and restaurants.

Different from other Asian countries, Philippines has a strong affinity to American wines. The United States remains the country’ largest wine supplier, accounting for 25.58% of total import value.

For full analysis, read our full report here.