Buyers are walking away from En Primeur 2024 despite price cuts

We spoke with some of China’s biggest en primeur buyers about the 2024 Bordeaux campaign—and despite the deepest price cuts in a decade, reactions are anything but unanimous.

We spoke with some of China’s biggest en primeur buyers about the 2024 Bordeaux campaign—and despite the deepest price cuts in a decade, reactions are anything but unanimous.

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