The rise of New Zealand wine stands out all the more in a market that continues to contract. Top buyers from China’s leading e-commerce platforms reveal how its surge is playing out in hard numbers—and why consumers are switching. Read More
Xiaohongshu
As wine volumes fall and baijiu prices invert, vermouth posts double-digit value growth, riding cocktail culture, home bartending and tariff tailwinds.
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Lady Penguin’s wine brand, which she described as a project fueled by her “all-in” passion, faced backlash from both the industry and her fans. Read More
Despite what has been known as quiet selling, China's trendsetting social media app Xiaohongshu has become a powerful tool for brands to "plant grass," and wine is among the most popular topics on the platform. Read More
Wajiu China, arguably the fastest-rising and most ambitious wine importer in the country, emphasized that the future of the nation's wine sales no longer lies in what the company calls the "highly contested" traditional on-premise channels, according to its general manager. Read More