Morris Cai

Wine

In China’s baijiu capital, three very different wine bars are defying the odds — one pairing wine with Sichuan snacks, another built on personal charm, and a third moving thousands of bottles in a live music venue. What’s their secret to survival in a city where baijiu still rules? Read More
Sparkling wine emerged as a bright spot in China, but according to IWSR, the market will face continued pressure. Between 2024 and 2029, the overall Total Beverage Alcohol (TBA) category is expected to contract at a -1% CAGR, while wine is projected to decline -3% annually. Read More
What wines are Chinese consumers actually drinking today? To find out, Vino Joy News compiled a ranking of the 10 most popular wines sold on Jiu Xiao Er (酒小儿), China’s leading instant alcohol delivery platform. Read More