In this indepth interview with Dan Siebers, co-partner at Wajiu China,he reveals the highs and lows of the country's wine market—from its boom-and-bust cycles to the rise of hyper-fragmentation. With decades of experience, Siebers offers sharp insights into why wineries struggle, the cultural quirks driving volatility, and his unconventional advice of adopting "open marriage" strategy to thrive in Chinese wine market. Read More
Wajiu China
In our exclusive interview with Dan Siebers, Co-partner of Wajiu China, arguably the most disruptive wine company in China right now, to find out what fuels the company's fast growth, its grand ambitions beyond China and why ending Western dominaiton in China's wine imports is long overdue.
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In the multi-billion-dollar LoNo (low and no alcohol) beverage market, is China catching onto the trend? How is non-alcoholic wine performing in this vast market? We spoke with seven different wine importers across the country to find out. Read More
Wajiu China, arguably the fastest-rising and most ambitious wine importer in the country, emphasized that the future of the nation's wine sales no longer lies in what the company calls the "highly contested" traditional on-premise channels, according to its general manager. Read More