Diageo Korea has offered voluntary redundancies to its entire workforce as the decline of South Korea’s once-pervasive after-work drinking culture weakens demand for whisky and other traditional alcoholic drinks. Read More
Soju
Lotte Chilsung's alcohol business generated first-half sales of US$280 million, up 1.9% in H1 2026. Operating profit increased 34.5% to US$16.6 million. Read More
South Korea’s soju makers are introducing smaller formats and alcohol-free products as they try to reconnect with millennials and Gen Z consumers, who are increasingly turning away from traditional drinking culture. Read More
Renowned for its bestselling budget-friendly soju, the Korean drinks giant Hite Jinro is expanding its portfolio with American wines. Read More
South Korea’s alcohol market boomed during the pandemic, and apparently the country’s singletons living on their own might have made a sizable contribution to the growth, according to a government policy research institute. Read More