South Korea’s soju makers are introducing smaller formats and alcohol-free products as they try to reconnect with millennials and Gen Z consumers, who are increasingly turning away from traditional drinking culture. Read More
Soju
Renowned for its bestselling budget-friendly soju, the Korean drinks giant Hite Jinro is expanding its portfolio with American wines. Read More
South Korea’s alcohol market boomed during the pandemic, and apparently the country’s singletons living on their own might have made a sizable contribution to the growth, according to a government policy research institute. Read More